It has long been no secret that social media is one of the best places for content marketing. But if you are not careful, this great tool can become a real black hole, absorbing your money and time. Many companies, acquiring pages on social networks, conduct their marketing campaign thoughtlessly, without taking care of setting benchmarks that would indicate the success of the social activity. How to avoid common mistakes and effectively use Facebook to improve your online reputation? We will talk about this today.
Building an audience
One of the most common complaints that come to the social networking site Facebook from the owners of business pages is that posts that take up a considerable amount of time, effort, and money go virtually nowhere. No one sees them and the reaction to them is rather weak. This problem exists. But only for those users who did not bother to build their target audience before posting. If irrelevant visitors like your page and posts, these marks are essentially worthless. You can even try to mocospace login to divert your mind
You need to spend time and effort on building guarantees that your page will be read by people who are interested in your product or business. And when these people see your posts, they will act in the way you want: follow the links, subscribe, distribute information, buy, etc.
Online Reputation Management
Internet reputation has become a truly powerful argument. Bad reputation almost always leads to a drop in sales and loss of customers, both potential and existing ones. And if you have not hired a manager who would competently work on building and maintaining your positive online reputation, then you should pay attention to self-education in this important area for business.
For example, try to respond to comments and feedback in a timely and positive manner. Always react to bad reviews, be sure to communicate directly with the disgruntled reviewer and try to resolve the situation so that as a result he will independently report on the steps you have taken to eliminate the conflict. You need to respond to every bad review so that readers can see that you care about the quality of your business product.
Good visualization of the news feed
Did you know that Facebook messages with pictures attract much more attention than just text messages? And the fact that watching videos account for about 80% of all activity in the social network? Graphic and video images ensure that your post is noticed and noted not only by your regular readers but also by the people who interact with them.
There are many rules for creating attractive content using graphics. But there are three main ones: a horizontal (or square) picture in good resolution, an expressive title and a short, but succinct text content.
Do not immediately try to achieve a large audience. Learn how to work with people who have already shown interest in your page. The service of promoting your posts in the social network is very convenient, but it also requires certain skills and knowledge. Start with small amounts, and apply to it only when you have something to show and when the benefit will exceed the costs.
Link to the main site
When publishing content, make sure that your main site reflects the information that you share on social networks. Promotion of the main resource in social networks not only brings new visitors to the site but also promotes SEO-promotion of the resource. Integrate the social network button and make sure that all the necessary text fields are filled in the settings for the news itself. This not only saves a few precious minutes on posting information from the site on Facebook but also automatically makes the publication attractive for readers.
Creative use of Facebook as a channel for your content marketing is not something of a fantasy, but still, to get a greater return on investment, you have to spend time and money on identifying your target market and creating an attractive page visualization. After that, you need to take a course on the production of high-quality content and be ready to promote your content to new potential interested users in all available ways.