Blog commenting is often given a bad rap these days. Many consider it straight-up spamming, others think of it as an out-dated technique for link building. With guest blogging gaining a lot of popularity off-late, blog commenting has been left to a backseat.
In reality, blog commenting is, in principle, a sound link building technique. Many modern-day blogs that are now extremely popular built their backlink index with blog commenting.
Why has Blog Commenting Gone out of Favour?
Many bloggers and digital marketers are not big fans of blog commenting for one key reason – spam.
At the time when blog commenting was a popular method, many digital marketers began using the technique haphazardly. Adding irrelevant and spammy comments became the norm. This tendency became a textbook example of why blog commenting was inherently bad.
The larger perception surrounding blog commenting was cemented during this time. Even now when a random digital marketer is asked about blog commenting, there is a great chance he/she will call it a useless exercise.
As a practice, blog commenting is extremely useful when done properly. In this article, we will discuss the right way to do blog commenting and create an enviable base of quality backlinks as a result.
Choose Commenting Website Carefully
Many digital marketers and bloggers doing blog commenting tend to add a comment on any blog they find remotely connected to their niche.
This is a counterproductive exercise. While ranking websites, search engines do not put a lot of value on low-quality backlinks. In fact, too many backlinks from low DA websites which are neither updated nor trafficked a lot can instead cause search rankings to fall.
As a practice, bloggers and digital marketers should only try posting comments on websites with DA greater than 30.
Furthermore, it is also vital that the blog post on which the comment is being posted is relevant to the website being linked. It is not wise to post comments on websites with a very vague or no connection whatsoever with the niche of the blog or website being linked.
Try Understanding Intent of Writer
Why would a blog or website accept a comment to be published on their website, that too a comment which links to another website? No one is in the digital marketing game for charity. Why would a blogger allow another random blogger to get a backlink from his/her website?
While bloggers are not especially charitable when it comes to providing backlinks, they can be swayed if the content of the comment being made is making a valid point. Whether it is a query or a striking observation of the blog itself, a comment is much likelier to be approved if it is truly genuine.
Thus, digital marketers using blog commenting should understand the intent of a blog post and frame the comment accordingly.
In conclusion, this article discussed the wrong perception surrounding blog commenting and how it as a practice can be used to get backlinks effectively.
About the Author – Himanshu Veerwal is an experienced content developer and digital marketer. He specializes in content writing and currently works for DelhiCourses.in, a prime institute for an advanced digital marketing course in Delhi.